Privacy Policy - Wander Rift

1. Introduction

At Wanderrift (“we”, “our”, “us”), accessible via wanderrift.com, we are committed to protecting your privacy and upholding the highest standards of data protection and transparency. We understand the importance of safeguarding your personal information and are dedicated to processing your data responsibly and in full compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Scope of This Policy and Role as Data Controller

This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with the website wanderrift.com and our services. Wanderrift is the controller of the personal data described herein, which means we determine how and why your data is processed. This policy applies to all users of our website, whether you are visiting anonymously, browsing, creating an account, or making purchases.

3. Categories of Data We Process

We collect and process the following categories of personal data, in accordance with the purpose for which it is provided or collected:

a. Usage Data
Includes information such as your browser type, IP address, pages visited, date and time of visit, session duration, and referring URLs. This data helps us understand how users interact with wanderrift.com and improve website functionality.

b. Account Data
Collected when you create or manage an account on our platform. This includes your full name, email address, mailing address, phone number, and other registration details necessary to provide our services.

c. Profile Data
Includes preferences, behavioral patterns, wishlists, saved items, review history, and purchase records. Such information enhances user experience through personalized content and product recommendations.

d. Communication Data
Such data encompasses your correspondence with us, such as email inquiries, support tickets, and communication history related to your use of wanderrift.com.

e. Technical Data
This covers device information, operating system details, browser configurations, plug-ins, screen resolution, and other diagnostic data for technical analysis and error reporting.

f. Transaction Data
Includes records of transactions conducted on wanderrift.com, such as billing address, payment method (processed securely through our payment partners), delivery addresses, and transaction history.

g. Preference Data
Data related to marketing opt-ins, newsletter subscriptions, communication preferences, and expressed interests in products or services.

4. Legal Bases for Processing Personal Data

Under GDPR and CCPA, we rely on the following lawful bases to process your personal data:

– Contractual Necessity: To fulfill our obligations under a user agreement, such as delivering services or processing orders placed via wanderrift.com.
– Legitimate Interests: To improve our services, analyze use patterns, and ensure network security.
– Consent: For sending marketing communications or collecting analytics through non-essential cookies.
– Legal Obligation: Where we are required to process your data to meet legal or regulatory requirements.

5. Your Rights

Subject to applicable data protection laws, as a data subject you have the following rights:

– Right of Access: To obtain confirmation and access to your personal data.
– Right to Rectification: To request correction of inaccurate or incomplete data.
– Right to Erasure: To have your personal data deleted, subject to legal retention obligations.
– Right to Restriction: To limit our processing of your personal data under certain conditions.
– Right to Data Portability: To receive your data in a structured, commonly used, machine-readable format or request it be transferred to another data controller.
– Right to Object: To object to processing based on our legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We implement and maintain appropriate technical and organizational safeguards designed to protect your personal information. These include:

– Encryption of data during transmission and secure storage
– Role-based and limited access controls
– Regular data backups and resilience testing
– Internal staff privacy training and strict confidentiality agreements

7. International Data Transfers

If your personal data is transferred to jurisdictions outside the European Economic Area (EEA) or the United States, we ensure appropriate safeguards are in place, such as:

– Standard Contractual Clauses approved by the European Commission
– US Privacy Framework certifications (where applicable)
– Regional data protection adequacy mechanisms

8. Data Retention

We retain your personal data for no longer than necessary for the purposes for which it was collected, in accordance with legal, contractual, and regulatory obligations. Specific retention periods include:

– Account & Transaction Data: Retained for up to 7 years for legal and accounting purposes
– Communication & Support Data: Generally retained for a period of 3 years from the last interaction
– Analytics and Technical Data: Anonymized and retained for up to 24 months
– Preference Data: Retained until consent is withdrawn or account is deleted

9. Cookie Policy

wanderrift.com uses cookies and similar tracking technologies to enhance the browsing experience. Cookies are categorized as follows:

– Essential Cookies: Necessary for the functionality of the website (e.g., account login, cart management)
– Functional Cookies: Enable personalization (e.g., language or region preferences)
– Analytics Cookies: Gather aggregated metrics on site usage, traffic patterns, and user interaction
– Performance Cookies: Support usability improvements and website optimization

10. Cookie Management and Legal Compliance

In compliance with GDPR and CCPA, we provide cookie consent mechanisms that allow users to opt-in or reject non-essential cookies. You may also control or disable cookies directly through your browser settings. Users from California may request “Do Not Sell or Share My Personal Information” preferences, which will be respected in our data processing workflows.

11. Children’s Privacy

We do not knowingly collect, solicit, or process personal data from children under the age of 13. If we are made aware that a child under 13 has provided personal information, we will delete such data promptly. Parents and guardians are encouraged to contact us at [email protected] if they believe their child has provided personal information on wanderrift.com.

12. Policy Updates

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes. Any material changes will be communicated via this website or through direct communication. Continued use of wanderrift.com constitutes acceptance of the updated policy.

13. Contact

If you have any questions, concerns, or requests in relation to this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

We are committed to full compliance with all applicable privacy laws and to promoting transparency about your data rights. Please feel free to reach out with any concerns regarding your personal information and data privacy.